
	Research and Markets: Writing Learning Outcomes: A Practical Guide ... - MarketWatch Research and Markets: Writing Learning Outcomes: A Practical Guide ... MarketWatch - 59 minutes ago Writing meaningful learning outcomes is a critical link between the organization's perceived skill needs and filling those needs. Yet many trainers struggle ...

Its All About YOU!

The Hottest Word on the Web

Did you know marketing people and copywriters are developing a science about writing for readers in this new medium called the Web? In fact, they use carefully selected words to catch a reader's attention. Here are a few:

New
True
Authority
Sexual
Guarante ed
Bonus
First
Quick
Now
Catch
Fast
< p>
Personal
Spiritual
Success
Free

These words are not in any order of importance or frequency. If you have been surfing the Web for any length of time you will see these words a lot. I have intentionally omitted the BIG word on the Web until now. Most web usability experts, agree the word with the strongest appeal is...YOU! Yes, YOU is the hottest word on the Web.

Tune in to WIIFM

You probably don't write ad copy for a large advertising agency but you can still learn from what they know. It's agreed by many marketers that most people are listening to WIIFM in their heads. What's WIIFM? It means "What's In It For Me?" That's right; people want to know, "What will I get?" out of a large banner ad on a web site or even the little article you worked so hard to write.

People really don't care, and really don't want to know, you spent half the night writing your heart out. They only want to know what they will get out of your article. You need to tell them or you won't get their attention.

Write to Connect

Let's look at how you can write to connect with readers on the Web. Let's take a phrase and rewrite it.

"Writing for the Web is easy once a few things about readers are recognized."

This is not a bad sentence; it just lacks a hook to pull the reader in. The hook is only one word; YOU. Let's rewrite it.

"You can write for the Web! It's easy when you recognize a few things about your readers."

Okay, this may not be the greatest sentence in the world. But the question is, "Did you feel pulled into the sentence?" You probably did because of that one word, YOU. Writing to connect with your readers on the Web means using one word, YOU, repeatedly and without apology.

Remember YOU is, and always will be, important to your reader. Write for YOU and you will connect with your readers. It's all about YOU! Write to connect with YOU and you will write to inspire sales and your writing career!

About The Author

Glenn White is a freelance writer, editor and content manager at his web site for Inspirational and Christian writers at: http://www.WriteToInspire.com

editor@writetoinspire.com

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Research and Markets: Writing Learning Outcomes: A Practical Guide and Workbook - Available Now (Centre Daily Times)
Research and Markets ( http://www.researchandmarkets.com/research/eaa091/writing_learning_o ) has announced the addition of the " Writing Learning Outcomes: A Practical Guide and Workbook " report to their offering. Writing with Light (The Jewish Journal of Greater Los Angeles)
MoPA is proud to present the youth exhibition entitled Writing with Light, on view from September 13 to February 1, 2009. The exhibition will illustrate the connection between photography and literacy. Writing through loss (The Daily Iowan)
Some of the most poignant pieces of literature have come from loss and depression - the poems of Emily Dickinson, the works of Edgar Allen Poe. These writers knew a secret that UI rhetoric lecturer Patrick Dolan grasps, too: Writing reduces stress. Dolan leads a course based on the same principles at the Iowa City Hospice called Writing Through Loss. Research and Markets: Writing Learning Outcomes: A Practical Guide and Workbook - Available Now (Business Wire via Yahoo! Finance)
DUBLIN, Ireland----Research and Markets has announced the addition of the "Writing Learning Outcomes: A Practical Guide and Workbook" report to their offering. Author to hold writing course for accountants (The Progress)
Jack E. Appleman, a writing instructor and president of SG Communications in Montville, will host a course called, â€œSteps to Successful Business Writing for Accounting Professionals,â€ in which New Jersey accountants can improve their business writing as well as earn two continuing education (CE) credits. Seymour aims to improve student math, writing test scores? (New Haven Register)
SEYMOUR â€” Educators at Seymour Middle School are taking aim at studentsâ€™ lackluster math and writing performances on standardized tests. Hennepin County Library program taps into renewed interest in writing (Brooklyn Park Sun-Post)
Since John Sugimura began working for the Hennepin County Library system seven years ago customers have pressed the library to offer a writing program. Now that the First Pages writing labs are in place, even Sugimura is surprised at the enthusiasm. Hellgate Writing Center gets grant (Missoulian)
The Hellgate Writing Center, a program that pairs professional writers with high school students, has won a $1,000 grant from the PPL Montana Foundation. Kings program helping students with reading, writing (The Pulse-Journal)
KINGS MILLS â€” A new literacy initiative in the Kings School District is making reading and writing easier for students, school officials said. Writing memoirs turns into a labor of love (Connecticut Post)
BRIDGEPORT -- Everybody has a story. More often than not, those stories have similarities that can serve to unite us, participants in a unique memoir-writing class at the Bridgeport Library are

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Its All About YOU!

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